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Everyone wants cheap Bitcoin until it gets cheap

Eivydas Račkauskas
·
Jun 2, 2026
·
3
min read
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BITCOIN

Ask almost any Bitcoiner what they want, and the answer is some version of the same thing: a lower price. A chance to buy more with the same Euros.

Then the price actually drops, like right now as of June 2nd. And the same people who said they wanted cheaper Bitcoin do nothing.

Almost everyone is wired this way. The gap between what we say we want and what we do is where a lot of Bitcoin never gets bought.

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The fear feels rational when the chart is red

Here's the loop, and you've probably lived it.

The price falls. You open the app, see the number, and feel a small drop in your stomach. You read a headline explaining why this time is different. You tell yourself you'll wait. Just until there's more certainty, just until the bottom is clearer.

Then the price falls a bit more, which feels like proof you were right to wait. So you wait longer.

Eventually the price recovers. You never bought. And you go back to wishing for a lower price. The exact thing you just had, and walked away from.

The fear is real, and it's understandable. A falling price looks like a falling knife. Every instinct you have for avoiding loss is screaming at you to stay out. The problem is that those instincts are tuned for physical danger, not for buying an asset you already believe in at a discount.

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The real problem is behaviour, not price

Most people think their problem is timing. They believe that if they could just identify the bottom, they'd act.

They wouldn't. The bottom is only obvious in hindsight. In the moment, the bottom looks exactly like "it's still falling, wait a bit longer." Nobody rings a bell. The day the price is lowest is the day the news is worst and the fear is highest. That is precisely when waiting feels smartest.

So waiting for the perfect entry isn't a strategy. It's a way of doing nothing while feeling like you're being careful. The discomfort never resolves into action. The things you're waiting for never arrive at the same time as a low price. Certainty, a clear bottom, good headlines: none of them show up when Bitcoin is down. If they did, it wouldn't be down.

Better prediction won't fix this. Removing prediction from the decision will.

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A habit beats a forecast

This is what euro-cost averaging, or ECA, does. You decide once how much you want to convert into Bitcoin on a regular schedule, and then you stop deciding.

Same amount, same interval, regardless of the price. When Bitcoin is up, your fixed amount buys a little less. When Bitcoin is down, the same amount buys more. You stop trying to outsmart the chart and start letting the schedule do the work.

The point of ECA isn't to catch the bottom. You'll buy some of your Bitcoin at prices that later look high, and some at prices that later look low. That's fine. The point is that you keep converting Euros into Bitcoin through every kind of market, the scary ones included, instead of freezing every time it matters most.

It also quietly solves the emotional problem. When the decision is already made, a red chart stops being a reason to panic and becomes just another scheduled transfer. You're no longer asking "should I buy today?" Fear almost always answers that question with "not yet." You're just continuing something you already started.

For a lot of Bitcoiners, this connects to a longer arc. The goal was never to trade in and out. It was to shift the balance over years, away from Euros and into Bitcoin. 0% in Euros, 100% in Bitcoin, reached one transfer at a time. Seen that way, a dip isn't a threat to the plan. It's the plan working in your favour.

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Why this only counts if you hold the keys

There's a version of this that looks responsible but quietly isn't: recurring buys that pile up on an exchange.

If the Bitcoin you accumulate sits with a custodian, you've automated the buying but kept all the counterparty risk. The exchange can be hacked, freeze withdrawals, or fail. It's the difference between owning Bitcoin and owning a claim on a company that owns Bitcoin.

If you're going to build a years-long habit of converting Euros into Bitcoin, it's worth making sure that what you're stacking is actually yours. Accumulation and self-custody belong together. Automating one while ignoring the other just means you've built a bigger pile in someone else's hands.

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How wave.space makes the habit automatic

This is the gap we have solved for with our product called "LINK".

"LINK" gives you a dedicated IBAN connected to your own self-custodial Bitcoin wallet. You set up a recurring SEPA transfer from your bank, the same way you'd pay rent or a subscription, and every Euro that lands in that IBAN is automatically converted into Bitcoin and sent straight to your wallet.

Self-custody stays the foundation, and the automation runs on top of it.

In practice, it turns your fiat mine into a Bitcoin stream. Your salary arrives in Euros every month; a portion of it flows out, on schedule, and arrives as Bitcoin you control. No manual buying. No timing the dip. No coins left sitting on an exchange because moving them felt like one more thing to get wrong.

The habit you've been meaning to build becomes something that simply happens in the background.

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Start before you feel ready

Bitcoin is easy to believe in when the price is climbing. The hard part, and the part that matters most, is staying consistent when it isn't. Conviction has little to do with what you feel when the chart is green. It shows up in what you keep doing when it's red.

Set up LINK, point a recurring Euro transfer at it, and let every payment arrive as Bitcoin in your own wallet. Then stop watching the chart for permission. The next time everyone is wishing for cheaper Bitcoin, you'll already be stacking it.

This is about behaviour and habits, not financial advice. Bitcoin's price can fall as well as rise. Decide what makes sense for your own situation.

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Eivydas Račkauskas
Eivydas Račkauskas is a co-founder at wave.space, with 10+ years of marketing experience. He believes that Bitcoin is not an investment. It's time travelling energy that can be saved and spent.

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